Parlour Victoria
Located in a historic 19th-century townhouse in the middle of bustling CityCenter, Parlour Victoria is a sophisticated seafood tavern highlighted by its commitment to quality ingredients and one of the area’s most impressive raw bars where shuckers cordially serve the freshest selections of the day.
To reinforce the time period and whimsical nature of the restaurant, I drew inspiration from the idea of a Victorian garden party and a little bit of Alice in Wonderland. Decorative line art elements, graphics, and borders are consistent throughout the brand selecting and designing ornate assets that take you back to the Victorian era where notes were hand written or typed on a typewriter.
Roles & Responsibilities
Art Direction
Conceptualization
Brand Identity
Logo Design
Print Design
Contributors
Photography: Charlotte Nagey
Coaster Design: Kat Downes
The lobby of the Moxy Hotel is adorned with whimsical knick-knacks and an array of board games. Embracing the youthful and playful spirit of the hotel, our marketing efforts sought to create an engaging experience that seamlessly worked with the concept. Guests are invited to partake in a game of "flip-a-coin," an entertaining and lighthearted way to decide which of our restaurants to dine at.
Proposal for the entrance display from inside the Moxy Hotel lobby
Final product lobby display
