James Joyce is an Irish pub located in Baltimore that has a warm and inviting atmosphere with its decor and furnishings imported from the emerald isle itself. When the opportunity arose for Atlas to acquire this establishment due to the unfortunate COVID-19 pandemic, they were determined to preserve its authenticity.

The visual identity nods to Irish tradition using approachable, custom-made banners and tasteful food illustrations, and a hand drawn portrait of James Joyce himself bridging literature and libations. To further honor the celebrated novelist, the cocktail book takes the form of the iconic teal-covered first edition of Ulysses.